# Case study articles from **Flex**

July 27, 2026

## [How The Pause Life Enabled HSA/FSA Subscriptions and Grew AOV 52% with Flex](/content/blog/the-pause-life-hsa-fsa-subscriptions-case-study/index.html)

When The Pause Life wanted to let customers pay with HSA/FSA funds—including on subscriptions—it chose Flex. The result: a 52% higher AOV on HSA/FSA orders, checkout completion above 80%, and a seamless experience for customers and internal teams alike.

Paul Hughes

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November 23, 2025

## [How Forme Helps Customers Improve Posture & Prevent Pain With Flex](/content/blog/how-forme-helps-customers-improve-posture-prevent-pain-with-flex/index.html)

Forme partnered with Flex to help customers recognize its posture-correcting apparel as a health solution and easily use HSA/FSA funds. Since launch, Forme has seen 18–20% higher AOV on Flex orders and over 1,000 repeat purchases.

Alex Lawton

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November 16, 2025

### [How Kindred Bravely Helps Moms Save on Nursing & Maternity Essentials with Flex](/content/blog/how-kindred-bravely-helps-moms-save-on-nursing-maternity-essentials-with-flex/index.html)

Kindred Bravely partnered with Flex to make their nursing and maternity essentials more accessible by enabling moms to pay with HSA/FSA funds directly at checkout. Since launch, the brand has processed 5,500+ Flex orders with a 23% higher AOV, helping thousands of moms save money on the products they need most.

Alex Lawton

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October 8, 2025

### [How Chilipad by Sleepme Improved Click Through Rates by 8.3%](/content/blog/how-chilipad-by-sleepme-improved-click-through-rates-by-8-3/index.html)

Chilipad by Sleepme, a leader in sleep technology, wanted to make their premium cooling sleep systems more accessible to customers using pre-tax health benefits. By integrating Flex, they added HSA/FSA payments directly at checkout and launched an omnichannel campaign using Flex’s marketing guides—helping convert interest into action.

Alex Lawton

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October 6, 2025

### [How AMMD by Amy Myers MD increased AOV by 2.5X with Flex](/content/blog/how-ammd-by-amy-myers-md-increased-aov-by-2-5x-with-flex/index.html)

AMMD by Amy Myers MD, a supplements company, grew their Average Order Value (AOV) by by 2.5X when they started accepting HSA and FSA payments.

Alex Lawton

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October 1, 2025

### [How Airdog improved their conversion rate by 20% integrating Flex](/content/blog/how-airdog-improved-their-conversion-rate-by-20-integrating-flex/index.html)

Within the first two months of launching Flex, Airdog saw a 20% lift in overall conversion rates, directly addressing the sales barrier that had been limiting growth. In addition, Average Order Value (AOV) increased by 10%, as customers were able to invest in higher-end models. Payments through Flex ultimately made up 10-15% of Airdog’s revenue.

Paul Hughes

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September 24, 2025

### [How an Orthopedic Shoe Company Boosted AOV by 20% with Flex](/content/blog/how-an-orthopedic-shoe-company-boosted-aov-by-20-with-flex/index.html)

By listening to their customers, this company created a better orthopedic shoe and increased their AOV too.

Alex Lawton

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October 7, 2024

### [How Nanobébé Helps Parents Easily Use Their HSA/FSA Funds with Flex](/content/blog/nanobebe-hsa-fsa-case-study/index.html)

Nanobébé integrated Flex to offer parents a seamless way to use their HSA and FSA dollars directly at checkout, reducing friction and boosting customer confidence. After announcing the feature, their email achieved a 42% open rate and drove orders with an average order value 60% higher than their site’s typical AOV.

Sam O'Keefe

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September 8, 2024

### [A Health Win: Trainwell Increases Trial Conversions by 20% by Accepting HSA/FSA Payments](/content/blog/trainwell-case-study/index.html)

Trainwell stands alone by offering affordable personalized workout plans 🏋🏻, one-on-one online training, and the option to pay with HSA and FSA.

Sam O'Keefe

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