Updated: November 19, 2025

We believe HSA/FSA isn’t just a payment method; it’s a new growth channel. Flex helps merchants build, scale, and optimize that channel with the same visibility they expect from every other part of their business.

The **Flex Dashboard** brings together everything merchants need to manage and grow their HSA/FSA channel, from payments, to eligibility, to analytics and reconciliation, all in one place. Our customers’ feedback has been clear: they wanted more metrics, more context, and a faster way to understand performance at a glance.

Today, we’re introducing the next evolution of that experience: a **completely redesigned Dashboard Overview** that puts actionable insights front and center.

## Everything you need to grow your HSA/FSA channel

The redesigned Dashboard Overview brings your most important metrics together in a single, intuitive view. Now, you can track performance trends, uncover opportunities, and understand what’s driving growth, all without leaving the dashboard.

**Here’s what’s new:**

- **Expanded metrics**: See AOV, customer conversion, and returning customer rate alongside total revenue and checkout sessions.
- **Top performers at a glance**: Instantly identify your best-selling products and highest-value customers.
- **Eligibility insights**: Visualize how your HSA/FSA-eligible products perform versus non-eligible SKUs to spot expansion opportunities.
- **Session-level visibility**: Monitor checkout sessions by status to identify abandoned carts and improve conversion.
- **Beautiful new design**: A cleaner, more modern look that makes complex data easy to understand and enjoyable to use.

## Why this matters

For most merchants, traditional dashboards like Stripe or Shopify stop at basic transaction data.

Flex goes deeper. We’re the **only platform that gives you end-to-end visibility into how your HSA/FSA channel is performing**, from eligibility classification and payment mix to conversion trends and reconciliation-ready exports. Customers like [Chilipad by Sleepme](/content/shop/brand/sleepme/index.html) leverage our dashboard to look historically at key campaigns and calculate ROI.

“Flex’s dashboard analytics give us a clear view of what’s driving growth across our HSA/FSA channel. This makes it easy to track key metrics, measure incrementality, and understand which products and campaigns are truly moving the needle.” Alex Burcham, Marketing Manager, Chilipad

Whether you’re a **growth marketer measuring campaign lift**, or a **finance or ops leader trying to quickly and accurately close the books**, the Flex Dashboard delivers the insights you need to operate confidently.

## Get started

Our vision for the Dashboard is to make HSA/FSA measurable, not just accepted. That means transforming what was once a “black box” into a clear, data-driven channel you can optimize like any other, from Meta Ads to Shopify to Amazon.

Log in to your [Flex Dashboard](https://dashboard.withflex.com/) to explore the new Overview and see why leading brands use Flex to build, scale, and optimize their HSA/FSA channel, all in one place. If a new customer looking to learn more, [reach out to us](/content/contact/index.html) for a live demo.