HSA/FSA GROWTH PARTNER FOR LEADING BRANDS

Grow your business with Flex

Schedule a demo to see how Flex unlocks HSA/FSA revenue for your brand.

• Launch in 2 weeks or less
• Average 30% lift in checkout conversion
• Dedicated integration and account support

Trusted by thousands of brands

Real results from real brands

See what leading HSA/FSA brands have achieved with Flex.

Conversion Lift

+30%
More shoppers complete checkout with HSA/FSA

Higher AOV

+50%
Customers spend more using health benefit funds

Fewer Returns

-10%
Fewer returns when buyers use pre-tax dollars

Repeat Buyers

92%
Of customers said they'll return because of HSA/FSA

Case studies

How The Pause Life Enabled HSA/FSA Subscriptions and Grew AOV 52% with Flex

When The Pause Life wanted to let customers pay with HSA/FSA funds—including on subscriptions—it chose Flex. The result: a 52% higher AOV on HSA/FSA orders, checkout completion above 80%, and a seamless experience for customers and internal teams alike.

How Forme Helps Customers Improve Posture & Prevent Pain With Flex

Forme partnered with Flex to help customers recognize its posture-correcting apparel as a health solution and easily use HSA/FSA funds. Since launch, Forme has seen 18–20% higher AOV on Flex orders and over 1,000 repeat purchases.

How Kindred Bravely Helps Moms Save on Nursing & Maternity Essentials with Flex

Kindred Bravely partnered with Flex to make their nursing and maternity essentials more accessible by enabling moms to pay with HSA/FSA funds directly at checkout. Since launch, the brand has processed 5,500+ Flex orders with a 23% higher AOV, helping thousands of moms save money on the products they need most.

How Chilipad by Sleepme Improved Click Through Rates by 8.3%

Chilipad by Sleepme, a leader in sleep technology, wanted to make their premium cooling sleep systems more accessible to customers using pre-tax health benefits. By integrating Flex, they added HSA/FSA payments directly at checkout and launched an omnichannel campaign using Flex’s marketing guides—helping convert interest into action.

How AMMD by Amy Myers MD increased AOV by 2.5X with Flex

AMMD by Amy Myers MD, a supplements company, grew their Average Order Value (AOV) by 2.5X when they started accepting HSA and FSA payments.

How Airdog improved their conversion rate by 20% integrating Flex

Within the first two months of launching Flex, Airdog saw a 20% lift in overall conversion rates, directly addressing the sales barrier that had been limiting growth. In addition, Average Order Value (AOV) increased by 10%, as customers were able to invest in higher-end models. Payments through Flex ultimately made up 10-15% of Airdog’s revenue.