Brand Guidelines - Flex Documentation
Documentation Index
Fetch the complete documentation index at: /llms.txt
Use this file to discover all available pages before exploring further.
Everything you need to represent Flex correctly across your marketing. Use this page as your reference for logo placement, color usage, typography, and co-branding.
Logo
The Flex logo is available in four variations. Use the version that provides the strongest contrast against your background.
Primary
Primary Inverse
Secondary
Secondary Inverse
Logo usage rules
✅ Do
Use the primary logo as your default. The secondary (black) logo should be used when the navy color clashes with surrounding elements or when a monotone treatment is needed. Always maintain clear space around the logo, and use an approved color variation that contrasts with the background.
❌ Don't
Never stretch, rotate, or distort the logo. Don’t change the logo colors outside of the approved variations, and avoid placing it on busy backgrounds without sufficient contrast.
Colors
Primary
#0A0077
Accent
#5A47FF
Light Accent
#F1F0FF
Background
#F7F7F7
Base
#FFFFFF
When to use each color
Primary #0A0077 Primary brand color
Accent #5A47FF Accents
Light Accent #F1F0FF Light accent surfaces
Background #F7F7F7 Neutral backgrounds
Base #FFFFFF Base background
Typography
Flex uses Inter as its brand typeface across all channels. Inter is a free, open-source font family designed for screen readability.
Display — 36px Semibold
Heading — 24px Semibold
Subheading — 20px Medium
Body — 16px Regular
Caption — 14px Medium
Type scale
| Element | Weight | Size | Tailwind |
|---|---|---|---|
| Display | Semibold (600) | 36px | text-4xl font-semibold |
| Heading | Semibold (600) | 24px | text-2xl font-semibold |
| Subheading | Medium (500) | 20px | text-xl font-medium |
| Body | Regular (400) | 16px | text-base font-normal |
| Caption | Medium (500) | 14px | text-sm font-medium |
Download Inter from Google Fonts — it’s free and available in all weights.
Co-Branding
When featuring Flex alongside your own brand, follow these rules to maintain visual balance and compliance.
Layout
Place logos at equal visual weight with a vertical divider between them. Both logos should be vertically centered and share the same optical height.
Co-branding rules
✅ Do
Give both logos equal visual weight with a clear divider, either a line or whitespace, between them. Match logo color tones by pairing the navy Flex logo with dark brand logos and the white Flex logo with light brand logos.
❌ Don't
Never make the Flex logo significantly smaller than your brand logo, and don’t combine the logos into a single merged mark. Avoid using the Flex logo as an endorsement without context (e.g., “Approved by Flex”).
Questions about logo usage or co-branding? Reach out to marketing@withflex.com.