## Find your story

Looking for a merchant similar to yours?

### Supplements / functional wellness
[AMMD →](/content/blog/how-ammd-by-amy-myers-md-increased-aov-by-2-5x-with-flex/index.html)

### Fitness / training services
[Trainwell →](/content/blog/trainwell-case-study/index.html)

### Home health / air quality
[Airdog →](/content/blog/how-airdog-improved-their-conversion-rate-by-20-integrating-flex/index.html)

### Baby / maternity products
[Nanobébé →](/content/blog/nanobebe-hsa-fsa-case-study/index.html)  
[Kindred Bravely →](/content/blog/how-kindred-bravely-helps-moms-save-on-nursing-maternity-essentials-with-flex/index.html)

### Recovery / posture / wellness apparel
[Forme →](/content/blog/how-forme-helps-customers-improve-posture-prevent-pain-with-flex/index.html)

### Sleep tech
[Chilipad →](/content/blog/how-chilipad-by-sleepme-improved-click-through-rates-by-8-3/index.html)

### Footwear
[Orthopedic Shoe Co. →](/content/blog/how-an-orthopedic-shoe-company-boosted-aov-by-20-with-flex/index.html)

## All case studies

### AMMD by Amy Myers MD
**2.5x AOV**  
Functional wellness
- HSA/FSA customers spent 2.5x more per order than the brand average  
- Campaigns using Flex materials "performed better than almost anything else"  
[Read the full story →](/content/blog/how-ammd-by-amy-myers-md-increased-aov-by-2-5x-with-flex/index.html)

### Trainwell
**+20% conversions**  
Fitness & training
- Trial-to-subscription conversions up 20% among HSA/FSA opt-in group  
- 1,000 trial users educated on HSA/FSA payment at launch  
[Read the full story →](/content/blog/trainwell-case-study/index.html)

### Airdog
**+20% CVR**  
Home health
- 37% higher AOV on HSA/FSA-focused ads vs. non-HSA/FSA  
- 4x return on ad spend from paid campaigns  
[Read the full story →](/content/blog/how-airdog-improved-their-conversion-rate-by-20-integrating-flex/index.html)

### Nanobébé
**+60% AOV**  
Baby & maternity
- 60% higher AOV vs. typical site average  
- 42% email open rate on HSA/FSA announcement  
[Read the full story →](/content/blog/nanobebe-hsa-fsa-case-study/index.html)

### Kindred Bravely
**5,500+ orders**  
Baby & maternity
- 23% higher AOV vs. brand average  
- 5,500+ HSA/FSA orders processed since launch  
[Read the full story →](/content/blog/how-kindred-bravely-helps-moms-save-on-nursing-maternity-essentials-with-flex/index.html)

### Forme
**18–20% AOV lift**  
Recovery & apparel
- 18–20% higher AOV on Flex orders  
- 1,000+ repeat purchases using Flex across multiple orders  
[Read the full story →](/content/blog/how-forme-helps-customers-improve-posture-prevent-pain-with-flex/index.html)

### Chilipad by Sleepme
**+8.3% CTR**  
Sleep tech
- +8.3% click-through rate on Flex-integrated campaigns  
- +5.3% email open rate after Flex integration  
[Read the full story →](/content/blog/how-chilipad-by-sleepme-improved-click-through-rates-by-8-3/index.html)

### Orthopedic Shoe Company
**+20% AOV**  
Footwear
- 17% of total sales completed via HSA/FSA  
- Live in 48 hours  
[Read the full story →](/content/blog/how-an-orthopedic-shoe-company-boosted-aov-by-20-with-flex/index.html)

Have results you’d like to share? Reach out to [marketing@withflex.com](mailto:marketing@withflex.com) — we’re always adding new stories.