## Site Banner

A thin banner at the top of the homepage and collection pages is the fastest way to let every visitor know HSA/FSA is accepted before they reach checkout. **Best practices:**

- Pin above navigation so it’s visible site-wide
- Link directly to your HSA/FSA landing page or eligible product collection
- Use the official Flex logo and approved messaging for faster recognition
- Keep copy simple and to one line

## Homepage Spotlight

A larger co-branded section on your homepage that explains the HSA/FSA benefit and drives customers to act. Best used at launch, paired with a promotional event or product launch for eligible categories, during Open Enrollment, or Q4 ‘use it or lost it’. **Best practices:**

- Include the Flex badge and “Pay with HSA/FSA” lock-up in your creative
- Link to your HSA/FSA landing page or eligible product collection
- Pair with the site banner for full-page coverage

## Bonus: Site Navigation

Adding a dedicated navigation link makes it easy for customers to find eligible products without browsing your full catalog.

- Add an “HSA/FSA Eligible” link to your main navigation or as a top-level collection
- On Shopify, create a tagged collection (e.g. `hsa-fsa-eligible`) and link it from the nav  **Suggested labels:**

```
HSA/FSA Eligible
Shop HSA/FSA
HSA/FSA Collection
```

For compliance-approved language and savings claim guidelines, see the [Brand & Messaging Hub](https://docs.withflex.com/merchant-success/marketing/brand-and-messaging-hub).